Independent specialist

Analytics Setup and Conversion Optimization

Traffic numbers alone do not show where customers hesitate. I configure meaningful events, review the user journey and identify improvements that can be tested rather than guessed.

What this service can include

  • ✓ GA4 and Google Tag Manager setup or review
  • ✓ Lead, purchase and engagement events
  • ✓ Funnel and landing-page analysis
  • ✓ Conversion-friction recommendations
  • ✓ Testing roadmap and reporting guidance

Who it is for

Best for businesses investing in SEO or advertising without reliable conversion data or a structured improvement process.

How the work moves forward

  1. 01Measurement objective review
  2. 02Tracking audit and event plan
  3. 03Implementation and validation
  4. 04Behavior and funnel analysis
  5. 05Prioritized testing recommendations

Frequently asked questions

Can you fix incorrect GA4 tracking?

Yes. I review duplicate tags, missing events, referral issues and conversion definitions.

What is conversion optimization?

It is the disciplined process of improving the percentage of qualified visitors who complete a meaningful action.

Do you run A/B tests?

I can prepare test hypotheses and implementation requirements; the appropriate testing setup depends on traffic volume and platform.

Related capabilities

Explore connected services.

Have a project in mind?

Work directly with the specialist doing the work.

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